Six Senses

What does your context smell like? Taste like? Enrich your ways of describing your design space.

User Essence Statement

A user essence statement helps you figure out what’s interesting or surprising about your user.

Point-of-View Statement

A point-of-view statement is a valuable guidepost in your design process.

why-how

Why-How Laddering

Coming up with needs at the right level of specificity is hard. A why-how ladder can help you understand how specific or general to be.

2x2 matrix

2×2 Matrix

Placing things or people on a 2×2 matrix where you define the axes can help you clarify relationships and draw out insights.

journey map

Journey Map

Think about a process – any process – that’s part of your design space and articulate it with a journey map.

empathymap

User Empathy Map

An empathy map is one way to unpack a user story to draw out needs and insights.

saturate and group

Saturate and Group

Filling your design space with artifacts that connect you to your user keeps you focused on your user and can help you draw out connections and insights.

shareandcapture

Story Share & Capture

You’ve done your empathy work – now what? Sharing and capturing stories will help you crystallize and identify your key findings.

analogous lines

Analogous Empathy

Look beyond the problem space that you’re studying. Parallels and connections between your area and other areas can invigorate your empathy research.