Six Senses

What does your context smell like? Taste like? Enrich your ways of describing your design space.

Prototype for Empathy

Prototypes don’t have to be oriented toward your solution. Put a prototype in your user’s hands to help direct the conversation.

journey map

Journey Map

Think about a process – any process – that’s part of your design space and articulate it with a journey map.

empathymap

User Empathy Map

An empathy map is one way to unpack a user story to draw out needs and insights.

shareandcapture

Story Share & Capture

You’ve done your empathy work – now what? Sharing and capturing stories will help you crystallize and identify your key findings.

extreme_user

Extreme Users

Engaging extreme users who are often ignored in the empathizing stage can often help to create a solution that helps everyone.

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Interview for Empathy

By talking to users about their choices and behaviors, we can identify their needs and design for those needs.

interview_preparation

Interview Preparation

Preparing for an interview not only allows you to make a deeper connection with your user but also allows you to obtain more data with which to tackle your problem.

user_camera_study

User Camera Study

A user camera study is a way to decrease distance between you and your user by seeing the world through his or her eyes.

What? How? Why?

What? How? Why? is a framework for moving from observation to inference about users in real-world scenarios.